Building (and Maintaining) Consensus as a Marketing Strategy

Hal Movius , Heather Conover , Paula Green
SMPS Marketer
August 2007

In conjunction with Heather Conover and Paula Green of Conover + Company Communications, CBI authors Patrick Field, Stacie Smith, and Hal Movius contributed an article to SMPS Marketer, a publication of the Society for Marketing Professional Services. This article focuses on how to maintain relationships and forge new ones during the construction phase of a project, paving the way to a successful project outcome and an effective organization.

Download the attached PDF to read the full article.